Benchmarking & KPIs; Top Tips
Dr Dannielle Robb
Aug, 13 2025Thinking about benchmarking your business? Consider our top ten takeaways below.
- Remember your goal: Monitor to Manage
- Benchmarking is a very valuable tool in assessing business performance
- It can be quick and easy, or lengthy and complex – consider the time and cost implications
- Focus on what is most valuable for your business
- Check you are comparing like for like, or adjust if not to remain as accurate as possible
- The numbers are only part of the picture
- Understand the context of the business – size, location, soil type, layout etc
- A consistent, annual approach increases the value of the exercise – track your progress
- Benchmarking groups can be valuable
- Access the KPI tools as part of your Membership!
If you’re interested to hear more about the practicalities and pitfalls of benchmarking, datasets and sources, and how to use our exclusive Ceres Research Member KPI tools, then become a member and watch the full skills webinar here.
Looking for advice? We’re here to help.
If you would like tailored guidance on how how to implement, adjust or understand specific benchmarks and KPIs for your business, please don’t hesitate to contact us.